Posts Tagged: David Garrick


What turns a good writer into a superstar? 200 years and plenty of spectacle

In commemoration of the approximate 200th anniversary of Shakespeare’s birth, the London actor and theatrical entrepreneur David Garrick launched the first celebration of Shakespeare as “the god of our idolatry” in 1769, helping to fashion the Bard as the larger-than-life, iconic representation of English literary achievement. The events that Garrick planned on the sacred site… Continue Reading »


Repetition is celebrity: Shakespeare and Austen

As curators of Will & Jane: Shakespeare, Austen, and the Cult of Celebrity we both began our work in the archives with established interests in the connections between literary greatness and consumer culture. Janine has written about the marketing tactics and packaging of the earliest English novels as well as about modern book jackets, while… Continue Reading »


David Garrick and the cult of bardolatry

[Editor’s Note: A version of this text first appeared in Infinite Variety: Exploring the Folger Shakespeare Library, edited by Esther Ferington, ©2002 Folger Shakespeare Library.] The leading actor-manager of the 1700s, David Garrick revolutionized English theatre with a lively, naturalistic acting style that held audiences spellbound. In three decades at the Drury Lane Theatre, Garrick… Continue Reading »